Here are some thing that you must be willing to do if you want to get funded through HLC.
First of all we will need a comprehensive business plan. A good way of going about that is through the succinct development of a pitch deck. What is a pitch deck, well as the name implies it is a pitch for your company in the form of a visually appealing presentation or deck.
There are several parts or frames typically about 10 to a pitch deck. The first one being what service is it that your company provides. If you want to really establish a precise connection with your reader, then look at it from the perspective of what problem is your company trying to overcome. For the purposes of getting funded through HLC it should also include what your company is doing to make the world a better place as this is a prerequisite for all companies that we are getting funded. Once you establish this, which should be on one frame (1). I know, I know so much information but how do I get it all in the large font required by most pitch deck templates that are available. My suggestion is to choose your words very carefully. Words are very powerful, they can express emotion and also humor.
The next frame (2) should be how your company is going about addressing the problem illustrated in the first frame. Think of your pitch deck as telling a story, one that not only draws me in but also encourages me to be on your side. This frame should also include what some of your product or services features are and why they are better than the competition.
The next frame (3) should be who your target market is, also it should showcase who some of your clients are. While not everyone is going to have a long list of fortune 500 companies, having a few of them will certainly help your chances in getting funded.
Moving along to the next frame (4), being what are the risks for HLC setting you up with the capital you need to succeed? Be honest and straightforward, this is a critical frame as you know your business better than anyone else, and you will know the inherent risks associated with your business. If you are in a highly competitive industry, then you MUST show what your company is doing to stand out from the crowd. Your use of company illustrations of your products or services is always a good idea to include on just about every frame. Think of it as telling a story, and as we all know in todays day and age pictures can be almost as powerful as words.
The next frame (5) should incorporate what kind of revenue model your company is using. This can be done easily by showing what your current customer base is and what your anticipated customer base is going to be in the next (x) period of time. I have denoted time as x, because every company is going to be different with respect to their revenue models. Also this slide should include what sort of revenue your company is making from current clients and what your anticipated revenue is going to be from the next (x) time frame.
The following frame (6) can either be incorporated into the above, but it is my suggestion to make a separate one for this. What is your current success story. or what revenue have you achieved to date. This can be in the form of how many clients you have or depending on your company how many users you currently have.
The next frame (7) should be what your real-life projections are. This is assuming that you get the capital that you are looking for. So let's say that in frame six you have 1,500 users and what revenue you are currently acquiring from these users and you are looking for 50 million dollars, then your anticipated user volume is projected may go up to 3,500. Please note that I am using the figures for illustrative purposes only and your actual user or client volume vs projections is going to be completely dependent upon what your business is currently doing.
Almost done, the next frame (8) should illustrate who is who with your business. This can be done for everyone for companies that don't have a large volume of employees or associates, or for companies with a lot of people who work with them it is best to highlight only the ones that are critical to its success. You can just list yourself and your right hand if you like.
Reason for needing, frame (9), the capital and how much you need to get your company to the next level of success. How exactly is the money that HLC arranges for you is going to be spent. Also your willingness to have someone from HLC sit on your Board of Directors is a nice component to include. Please note that the last component is one that depends on the amount of capital you require. For anything over 50 million USD there is required by HLC policy a representative from HLC to be part of your regular board meetings. What if you don't have a board, then they will need to be a part of your executive team.
Finally the final frame (10) should summarize how all of the above is going to integrate into your company turning out to be a massive success story.
Please note that there are many variations on the above, and I have just illustrated what a good pitch deck is and how to put one together to maximize your chances of getting funded through HLC.
Comentarios